‘Brookie blonde’ is the low-maintenance hair colour celebs are loving

We love a blonde moment in summer, but bright, platinum strands call for some serious dedication and can cause damage. Perhaps that’s why ‘Brookie Blonde’ is gathering support as the low-maintenance hair colour celebrities like Beyoncé, Joey King and Rita Ora are loving.

The latest celebrity to jump on board is Emilia Clarke – who debuted the new, brighter colour while attending the F1 on 9th July. “Emilia normally has really subtle balayage lights almost as if the sun hits the hair and gives a kissed look,” her hair colourist, Nicola Clarke, explained. “This time Emilia asked if we could go a lot blonder but without the worry of grow-out, so I bumped up the lights and tipped the ends blonder so it made her hair look much blonder, but without the huge commitment of having a big regrowth.”

She continued: “I also wanted it to be blonde but the honey hue caramel works really beautifully on her hair and it’s really flattering on her skin tone. As for a trend we always tend to want to go lighter in the summer.”

So, what exactly is ‘brookie blonde’? We’ve got everything you need to know below…

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What is brookie blonde?

According to Jason Collier, Jerome Russell Bblonde brand educator, ‘Brookie Blonde’ is a “delicious hybrid of cookie and blondie tones” – aka brunette and blonde.

Who should try brookie blonde?

Jason says the blend creates a “natural, sun-kissed look that’s versatile and suits all skin tones.” Beyond that, “it’s a popular choice because it offers the best of both worlds – the sultry depth of brunette with the joyful brightness of blonde. ” He adds, “it enhances facial features, adds dimension, and provides a low-maintenance yet trend-led style that grows out seamlessly.”

How to get brookie blonde?

As you’d expect, the shade creates a tactical blend of different gradients of blonde and brunette. “’Brookie’ blonde is achieved by subtly blending highlights and lowlights in both blonde and brown tones, creating a seamless transition that mimics the effects of natural sun exposure,” says Jason.

How to get it will depend on your starting point. “If your hair is dark or medium toned naturally, you will need to lighten it first to achieve the base for your Brookie look,” says Jason. “Typically, lightener is applied to the mid-lengths and ends first, then the roots. “Next comes the blonding,” he adds. Dye should be applied to sections of your hair where you want highlights. The focus should be “on areas where the sun would naturally lighten your hair. This is typically found around the face, tips, and the top layer of hair,” says Jason.

Next, dimension is added with a darker brown applied tactically. “This usually includes the roots and some underlying sections,” says Jason. It should be blended slightly into the areas with the blonde dye to create a seamless transition. “’Brookie’ is all about subtlety, so [it’s best to] avoid stark contrasts. The aim is a seamless blend,” says Jason who recommends a toner to get it looking natural. This should be part of your colour experience in salon if you’re going to a colourist, but you can continue to ensure your colour is on point with a toner at home. For this, Jason recommends the Jerome Russell Bblonde Bronde Toning Drops. “This will help neutralise any brassy tones and blend the colours smoothly,” he says.

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