If you’ve a finger on the pulse of SS24 fashion trends, you’ll have noticed one distinct theme throughout: escapism. In fact, the H&M Studio Resort 2024 collection is centred around it – so much so that it’s got me booking flights for my next trip away.
Inspired by dreamy Italian palazzos, shell-adorned grottoes and Venetian trinkets, this capsule truly channels that holiday state of mind we all seem to be in RN. Think: sunset colour palettes, flecks of gold, joyful patterns and floaty fabrics. Everything you could want to pack in your suitcase, then.
“A bold spirit of fun energises this H&M Studio Resort capsule, with creativity and attention to detail adding intrigue and depth to every piece,” says Ann-Sofie Johansson, head of design and creative advisor at H&M. From the Roman-esque sandals to the gothic prints and toga-style draped detailing throughout the lookbook, it’s easy to see exactly what she means.
Launching on the 9th May (i.e. in less than a week), it’s come at just the right time for everything from your annual girl’s weekend away to a fortnight of travelling the best Greek islands.
If you’re usually an over-packer (guilty as charged), you’ve even more reason to browse. As H&M Studio’s collection designer Angelica Grimborg says, there’s plenty of “versatile pieces that effortlessly take you from morning sunrise by the pool to late-night parties on the piazza”, so if that’s not incentive enough to bring less, there may be no helping us after all.
With less than seven days to go, you can preview my top 21 picks from the collection below and make note of what you want ahead of time. It’ll be available online from 9am at hm.com and in select stores, and we’ll update the links for you to shop here as soon as it drops.
For more from GLAMOUR UK’s Senior Commerce Writer Georgia Trodd, follow her on Instagram @georgiatrodd. Save when you shop H&M Studio Resort 2024 with these H&M discount codes at the checkout.
