After more than a year of anticipation, the much-awaited Bleu de Chanel advertisement directed by the venerable Martin Scorsese and featuring the charismatic Timothée Chalamet has finally been unveiled. As one would expect, the collaboration between these two iconic figures in their respective fields is nothing short of extraordinary.
In this 90-second commercial, Timothée Chalamet portrays a version of himself on an accelerated press tour for a fictional film where he plays a character named Simon. Throughout his day, orchestrated by Francesca Scorsese, he experiences fleeting visions of his female co-star, Havana Rose Liu, known for her role in Bottoms. These visions serve as a bridge between the realms of celebrity and art. In the climactic moment on a subway platform, Chalamet’s character finds a sense of self-realization, seamlessly blending his identity with Simon’s, culminating in a compelling urge to experience the essence of Bleu de Chanel. This masterstroke in storytelling exemplifies the quintessence of cinematic excellence.
The ad was filmed in April of last year on the bustling streets of New York City. During the intervening months, Chalamet and Scorsese have periodically teased their audience with snippets and behind-the-scenes glimpses. Notably, paparazzi footage captured Chalamet inadvertently breaking a camera during filming, a moment that he later revealed to GQ had been included in the final cut.
In May, Chalamet discussed his role as the face of Bleu de Chanel with Vogue, describing the fragrance as “subtle yet assertive.” Despite this, the actual release of the commercial remained elusive. In October, Chalamet and Scorsese celebrated the campaign at the iconic Bemelmans Bar, yet the commercial was still not released. According to Club Chalamet, a devoted fan club, the ad was initially slated to debut on October 16. This claim appeared substantiated by the subsequent release of a 30-minute GQ interview featuring both Chalamet and Scorsese on October 17. Seven months later, audiences can finally view the highly anticipated commercial.
The question arises: Why did a 90-second advertisement take over a year to materialize? While the exact reasons remain speculative, it is plausible that Scorsese’s demanding schedule, including the editing of Killers of the Flower Moon and his musings on a potential Frank Sinatra biopic, contributed to the delay. The more pertinent question, however, is whether the long wait met the expectations of Chalamet’s ardent followers. By all accounts, particularly from Club Chalamet, the advertisement has been received with resounding acclaim and described as “fantastic.”
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Last update on 2024-05-18 / Affiliate links / Images from Amazon Product Advertising API
